Understanding is vital to crafting compelling, persuasive material. I ask thoughtful questions, conduct research and make sure that I fully grasp what I’m talking about before taking pen to paper.
What is it that you want to share? That you want to teach? Most importantly, who is your audience? What style of writing will further your goals? Casual, formal, succinct or comprehensive?
Clear, evocative writing stirs emotion, motivates action, and elicits wonder and satisfaction. The carefully written word always sparks imagination and stirs conversation.